Here are the KEY lessons we learned from Julien - the Pinterest King
1. German Customers Are VERY Different
You can't use the same tactics and landing pages if you sell to German markets
Instead of selling emotionally & pushing for the sale, make a logical case for why they should buy
Your landing page must be simple:
- 3 Colors (2 main; 1 accent)
- No hard-selling (no countdown timers etc)
- Logical copy (leave the decision in the customer's hands)
2. Pinterest NEEDS Different Creatives
You can scale FB-style creatives on Pinterest, but the best ads look native
People go on Pinterest to get inspired and get ideas, you need to blend in to stand out
Otherwise, you'll be seen as an ad and ignored
3. Hack To Unlock Conversion Campaigns On Pinterest
If you're starting out, Pinterest has locked conversion campaigns
You need to collect 50 conversions in 7 days, which can be hard if you're new to Pinterest
Julien has created a code to "fake" sales and unlock the conversion campaigns so you don't have to waste money on traffic ads
(Watch the full podcast for more)
Connect with Julien on Instagram: @JulienAlive
Connect with the hosts: @EmailReinis @EmailCEO on Instagram
